May 14, 2020
Hear how anthropologists can transform your business!
How amazing it was to meet and have the opportunity to interview
Matt Artz, another business anthropologist like myself. This was a
delightful podcast, focusing on the growing importance of
anthropology in business and corporate settings. Matt shares with
you his own experiences applying the methods and tools of anthropology to
help companies better understand customer needs, build better cultures and
capture designs to create exceptional user experiences. You will
enjoy hearing about his journey, learning what anthropologists do
and understanding why they have become so valuable to businesses
today. Do listen in!
Matt's forte is helping you discover the
people behind your products, culture and strategy. How? Using
ethnographic research, he helps make sense of today's consumers and
markets so you can better understand your competitive landscape and
plan a more targeted, successful business strategy.
About Matt Artz
A business anthropologist, entrepreneur and TEDx Speaker, Matt Artz is the Head of Product and Experience for Cloudshadow and the Founder and Principal Researcher at Azimuth Labs. Working at the intersection of research, design and strategy, Matt has led B2B and B2C projects in biotechnology, healthcare, energy, manufacturing, financial services, telecommunications, fashion and entertainment.
Matt's clients range from large enterprises to venture-funded startups, including Verizon, Dunkin Donuts, Mine Safety Appliances, Direct Energy, Veeder Root, Independence Blue Cross, Romeo + Juliet Couture, Signallamp Health and Special Guest App (featured by Apple on its TV show, Planet of the Apps).
As well as writing and speaking about business anthropology, product development and his research on Direct-to-Consumer DNA testing, Matt is a co-organizer of the NYC Business Anthropology meetup, a guest host on This Anthro Life podcast and a guest writer for UserZoom, writing about user experience.
You can contact Matt via his website, Azimuth Labs website, LinkedIn, Twitter and Spotify.
Are you ready to use some anthropology techniques to solve your business problems?
The following easy-to-use tools can help you take a step back to observe your business in a new way and identify innovative solutions that can help you dominate your market space.
To learn more about how anthropology could help your business soar:
- Blog: What is Corporate Anthropology and Why Should I Try It?
- Blog: Easy-to-Use Anthropology Toolkit to Grow Your Business
- Podcast: Adam Gamwell and Ryan Collins—This Anthro Life
- Podcast: Ask Andi—Want Your Company To Not Just Survive But Thrive? Hire Anthropologists
- Podcast: Oscar Barrera—Creatively Applying Anthropology To Find Innovative Solutions
Additional resources
- My anthropology toolkit
- My award-winning book: "On the Brink: A Fresh Lens to Take Your Business to New Heights"
- Simon Associates Management Consultants website