Preview Mode Links will not work in preview mode

On the Brink with Andi Simon


Sep 22, 2017

Here is the 10th episode of my Ask Andi series—short 15 minute podcasts every Friday where I take a question and then offer tools, tips and strategies to help you re-think it and tackle it in new ways. In today's episode, I focus on family firms and the vital importance of putting a succession plan in place so that companies can continue to thrive for generations to come.

In this episode, I discuss:

  • How to be viewed as a "solution"
  • Writing for the searcher and the search engine
  • Choosing content to tell a cohesive, conversational story
  • Why blogging is critical for online presence
  • How to include additional content into your blogs
  • Creating a buyer persona
  • Establishing yourself as an authority
  • Utilizing social media
  • The importance of formatting and imagery
  • Letting people know why you love what you do

Resources mentioned in this episode: