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On the Brink with Andi Simon

Sep 22, 2017

Here is the 10th episode of my Ask Andi series—short 15 minute podcasts every Friday where I take a question and then offer tools, tips and strategies to help you re-think it and tackle it in new ways. In today's episode, I focus on family firms and the vital importance of putting a succession plan in place so that companies can continue to thrive for generations to come.

In this episode, I discuss:

  • How to be viewed as a "solution"
  • Writing for the searcher and the search engine
  • Choosing content to tell a cohesive, conversational story
  • Why blogging is critical for online presence
  • How to include additional content into your blogs
  • Creating a buyer persona
  • Establishing yourself as an authority
  • Utilizing social media
  • The importance of formatting and imagery
  • Letting people know why you love what you do

Resources mentioned in this episode: