Oct 30, 2017
You will find this podcast full of great ideas about how to manage, market and make your business soar, all with the brain in mind. Our guest is Roger Dooley, the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He also writes his popular blog Neuromarketing.
Roger has held senior positions at several large companies but is really an entrepreneur and has been for decades. In his interview and in much of his writing, he bridges the gap between academics doing valuable research and business people who need practical, easy-to-implement ideas. We get that, don’t we!
What is Brainfluence? Roger has compiled 100 simple, actionable techniques to build your brand, win new customers, and close more sales. We talk about his wonderful mix of the all-time best ideas from his AdAge Power150 blog Neuromarketing and brand new material.
Every one of the methods is based on serious brain research. But you will find each concept presented in a manner that is totally practical and free from scientific jargon.
He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing and continues in a consulting role.
In this episode, we will be discussing:
Resources Mentioned in This Episode: