Nov 15, 2021
Learn how to make "hype" powerfully work for you
This was an amazing interview. I met Michael Schein when he interviewed me for an article he was writing for Psychology Today about my podcast, On the Brink with Andi Simon. That’s right, the one you are listening to right now. Our conversation led to today's wonderful opportunity to interview him and share his big ideas about how to embrace “hype” and use it to build success. I know “hype” sounds suspect, but in Michael's case, it involves learning about how people make decisions, and how charismatic leaders capture our attention and cause us to follow them, even when what they are pushing is a hoax or a sham. Here's your chance to learn from an expert how to capitalize on hype, in a good way!
Watch and listen to our conversation here
Grow your big idea into a big success
In our talk, Michael outlines some of his tricks so you can try them. Here are several which we use at SAMC, and you can as well:
- Develop a simple slogan that captures the essence of who you are and what you do. For us, it's "We turn observation into innovation."
Produce a visual symbol that stands for
you. Make it bold and simple and then imbue it with
meaning. Remember how Nike so powerfully did that with their
swoosh. To the right is ours:
- Embrace repetition. You can never say it, sing it, or show it too much. It takes a lot of time for a message to become yours.
About Michael
Schein
Michael F. Schein is the founder and president of MicroFame Media, which specializes in making
consultants and executive coaches famous in their fields. His
clients have included eBay, The Medici Group, University of
Pennsylvania, University of California Irvine, United Methodist
Publishing House, LinkedIn and Citrix. His writing has appeared
in 
Fortune, Forbes, Inc.,
Psychology Today and Huffington Post, and
he is a highly sought-after international speaker. His
book The Hype Handbook: 12
Indispensable Success Secrets From the World’s Greatest
Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and
Boundary Breakers, was published in January of this
year. You can connect with Michael on Facebook, Twitter, Instagram, MicroFameMedia website or The
Hype Handbook website.
Want more tips on how to make your business wildly successful? Here's a start
- Blog: What This Successful Entrepreneur Has Learned In Business
- Blog: How to Convert a Great Idea into a Successful Innovation
- Podcast: Karen Dietz—Your Story Is Your Secret to Amazing Success
Additional resources for you
- My best-selling new book: "Rethink: Smashing The Myths of Women in Business"
- My award-winning first book: "On the Brink: A Fresh Lens to Take Your Business to New Heights"
- Simon Associates Management Consultants website