Oct 9, 2017
If you are in healthcare, or use any part of the healthcare system, you need to listen to Linda MacCracken’s interview with us.
Linda is Senior Principal at Accenture, focused on helping payers and providers connect with customers with greater loyalty and engaging to improve access and quality while reducing costs and increasing profits. Linda also teaches physician executives in the Masters of Management Program at Harvard University.
Linda's experience includes serving as Chief Strategy/Marketing Officer in health systems, VP Product Management at Thompson Reuters and VP Advisory Services at Truven Health Analytics. What we discuss is how caregivers today across the entire healthcare system have to create a patient focus, a vision that they live every day to really listen, engage with and provide the right care for each individual.
We discuss how to improve physician rankings, how to move hospitals up in their own market place so more people use them and are delighted when they do.
How do you do this—by teaching physicians leaders how they can do more than just be great doctors. And, by realizing that the elders we care for today are very different than the Millennials that are going to follow them tomorrow.
In this episode, we will be discussing:
Resources Mentioned in This Episode: