Nov 27, 2017
It is always so much fun to
talk with other anthropologists and Jay Hasbrouck is no exception.
Jay has written a terrific book called "Ethnographic Thinking: From Method
to Mindset." It's exciting stuff because, as you will
hear in our conversation, anthropology and ethnography
(observational research) are slowly but surely moving out of their
academic silos into the world around us which. Listen in and hear
why Jay and I are both on a mission to make this
sometimes "stuffy thing" called anthropology much more accessible.
Enjoy!
Jay's book
is going to be a terrific addition to the
growing anthropology field. Our conversation is wild and
wonderful, with case studies and field experiences to
share that will truly transform anyone who hears
them.
Come join us on our journey!
In this episode, Jay Hasbrouck and I discuss:
- Understanding the different cultures within our businesses
- The importance of observational thinking to solve problems in new ways
- Opening ourselves up to possibilities in order to change our original thought processes, resulting in innovation
- The importance of being curious to better understand our surroundings
- Why it is vital for businesses to acknowledge online competitors
- Combining design thinking and ethnographic thinking to interpret larger-scale dynamics
Resources mentioned in this episode:
- Blog: Can You See It? The Coming of Age of Corporate Anthropology Is Here.
- Blog: How Anthropology Can Help Your Business Soar
- White paper: What Is Corporate Anthropology?
- Jay's book: "Ethnographic Thinking: From Method to Mindset"
- My book: "On the Brink: A Fresh Lens to Take Your Business to New Heights"
- Simon Associates Management Consultants website